It features brief introductions to the services offered at this assisted living facility and offers a quick glimpse at the lifestyle of the residents. Moreover, there are individual content segments on various wellness programs and community highlights, such as services, amenities, events calendars, brochures, floor plans, virtual galleries, and newsletters for further reference. Instead, it also the first impression they get from your business. Optimizing the Senior Living Website for SEO. The home-care services industry is set to grow by leaps and bounds. The best practices one should follow to rank highly on Google and other related search engines are referred to as Search Engine Optimization (SEO).
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All of the websites designed by the team at Big Rock Marketing incorporate these features and more. You will get a highly professional and unique website on your timeline. You can work with us for one-piece as a trial and then add more on once you've had a great experience. It takes, on average, 25 touches to convert senior living customers.
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The website design for Bickford Senior Living is as simple as it can get, offering an overly minimalist vibe. The sticky header features options to explore the gallery and access more information about the services and amenities. When children are searching for their loved ones, they'll often look to assisted living communities instead of independent. This technology provides sales personnel with the tools they need to interact with potential residents and their families, establish trust, and close deals—assuming they already had an effective marketing plan for assisted living. Based on your audience's needs and desires, you'll want to target specific keywords on your website that will be relevant to their search. These searches will continue to increase as younger, more digitally savvy adults age. You'll also find the options to explore several blogs and floor plans at the bottom of the homepage. For many, the quest begins a few years before to ensure they meet eligibility requirements, or to place their name on a waiting list. To do this, be sure you're providing your audience with helpful, quality content. Then, if desired, we pull that Google tour into a fully customizable virtual tour viewer that can be embedded within a community's website and easily shared across social media. Callers convert 30% faster than web leads. SEO Services for Senior Living Communities. There are thumbnails highlighting the Coterie Communities and their extravagant architecture and floor plans. This is your chance to push them down your sales funnel with "Book a Tour" or "Request More Info" calls to action.
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The homepage also features various Facebook posts and helps you connect to Eagle Point's official Facebook page. All that moving and decision-making can be stressful, especially after many years at a home they've grown to love. Assisted Living Marketing - Get Leads From SEO, Adwords, Web Design. The homepage features a short intro on all the services offered at Kokoro, including physical, mental, and spiritual wellness programs. Thus, you must have a strong digital presence.
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As a small treatment center, with a small budget, it is tough to compete with larger Assisted Living/Nursing Home brands. For example, if your landing page for your independent living services mentions the phrase "independent living in Boca Raton, " in every single sentence, search engines will pick up on this and you probably won't rank for that term because of keyword stuffing. SEO Strategy for Assisted and Senior Living Facilities. Seo for assisted living home for sale in arizona. At the right bottom corner, you'll also find a drop-down menu featuring a form that clients can fill out and submit to contact the authorities. Why Your Assisted Living and Nursing Home Needs. This can help you create valuable and relevant content by giving you an idea of potential residents and their family's queries.
In our mobile-first world, calls are often the most convenient way for customers to convert. The homepage features many CTAs making it easier for you to explore the website and gather more information. These are called featured snippets. Online Advertising Campaign That Brings In New Residents. That being said, it's important for you to maintain your online reputation so that you can make your prospective patients and their loved ones trust your business and feel confident in the quality of services you provide. Creating whitepapers. Additionally, having accurate and consistent information across your directories can improve your visibility in local search results. It is also a great way to build relationships and earn quality links. That being said, it will take some time until you can see the expected results. This is content you put on your website, often in the form of a blog, that is not an overt advertisement, but that builds your brand. There's a collection of beautiful photos at the front and center of the homepage, highlighting the luxurious decor and floral gardens at Bay Oaks. Seo for assisted living home health. That being said, there are several specific elements that Google considers when determining the quality of a website's content, including: - How unique the content is. By far, the most enduring challenge isn't building awareness; it's standing out as the best option.